What if your next Meta campaign finally brought you sales instead of expensive clicks?

Scaled with 200+ businesses in 80+ Industries

$90K+ Total earnings

I help brands scale with data-backed Meta Ads, strong creatives, and fast execution.

With 7 years of experience in Facebook Ads, Email and Performance Marketing, my goal is simple:
Turn strangers into customers.

Contact me on Upwork

“One strategy call can fix months of wasted ad spend”

I’ve Managed $15M+ in Ad Spend Across 40+ Niches

Performance Highlights

  • $15M+ tracked revenue generated from Ads
  • $3M+ tracked revenue generated from Email
  • 2–6x average ROAS for eCommerce
  • 40–70% drop in CPL for service brands
  • 100+ winning creatives produced

Why Work With Me

⚠️ When brands struggle with:
  • High CPMs
  • Low ROAS
  • Agencies that only “boost posts”
  • No strategy, no testing, no clarity
⚙️ How I Fix All of That
  • Fast Execution: Setup in 48 hours
  • Deep Data Breakdown
  • ROI-focused Testing Engine
  • Advanced Meta Optimization

Real Results Delivered Consistently

Want Your Ads to Perform Like These?

Winning Creatives That Consistently Outperform the Market

My 3-Step Meta Growth System

Diagnose the Foundation

  • Deep audit
  • Pixel/data setup
  • Competitor analysis

Deploy the Strategy

  • Creative testing
  • Funnel alignment
  • Budget optimization

Scale with Precision

  • Horizontal + vertical scaling
  • Lookalike expansion
  • Retargeting engine

What Clients Have Shared About Me Online

What Founders Say After Working With Me

Brands I have worked with across the world

From e-commerce to solar to food startups,

I help different categories scale with focused performance marketing

Here’s what you get when you hire me vs a typical agency

Feature

Me

Typical Agency

Daily optimization

Creative testing framework

Growth roadmap

Actual founder access

Trusted by 100+ founders worldwide

Ready to Stop Guessing and Start Scaling With Meta Ads?

Your first strategy call is free. No risk. No pressure. Only clarity.

Contact me on Upwork

Meet Your Meta Ads Partner

Jitan Kaundal

I am the Founder of Wire Monster, a performance-focused Paid Advertising and Email Marketing agency serving more than 90 brands worldwide. I specialize in building data-driven growth systems that help E-commerce and DTC companies generate consistent and measurable revenue.

Mission
My mission is to help brands scale profitably through strategic advertising, effective lifecycle email marketing, and clear performance insights that support long-term growth.

Why I Love Performance Marketing
I love performance marketing because it brings together data, creativity, and consumer psychology. It allows me to build growth systems that are measurable, predictable, and designed to create real business impact.

2019

Started working in digital marketing as a freelancer.

2020 to 2021

Launched Wire Monster and built the agency’s core performance processes.

2021 to 2023

Managed campaigns that contributed to more than $15 million in verified sales.

2023 to Present

Generated over $3 million in revenue through email marketing for global clients.

Ready to grow your brand with Meta Ads and strong creatives?

Your first call is free.
I will review your account and show you what can be improved.

Contact me on Upwork

Brands trust me because I deliver results, not promises.

Increased online revenue to $100K+ for a Fitness brand in Australia

Skills and Deliverables:

End to end brand management emails, Ads, Seo

Client Brief:

  • Australia based fitness equipment company
  • Industry: Fitness
  • Niche: Selling premium gym equipment directly to fitness enthusiasts and trainers.
  • Goal: Increase online revenue through comprehensive digital marketing

Client's Issues:

  • Overreliance on organic traffic with minimal paid advertising efforts
  • No effective email marketing strategy in place
  • Lack of a structured SEO plan for improving website visibility
  • Poor retargeting strategy, leading to a high cart abandonment rate

Solution:

Ads:

  • Created and launched Google and Facebook ad campaigns targeting fitness enthusiasts, personal trainers, and gym owners.
  • Used retargeting campaigns to bring back cart abandoners with compelling offers.
  • Implemented A/B testing for ad creatives and copy to optimize CTR and conversions.

SEO:

  • Conducted a complete website audit and fixed on-page SEO issues.
  • Optimized product pages with high-converting keywords and engaging meta descriptions.
  • Published informative blogs targeting long-tail keywords to improve organic search visibility.

Email Marketing:

  • Built and segmented the email list based on purchase behavior and website activity.
  • Designed automated workflows, including cart abandonment, welcome series, and post-purchase upsell emails.
  • Created promotional campaigns for sales events and product launches.

CRO (Conversion Rate Optimization):

  • Simplified the checkout process to reduce cart abandonment.
  • Enhanced the product page layout with high-quality visuals and trust-building elements like customer reviews.
  • Improved website speed for better user experience and SEO ranking.

Results:

  • Increased online revenue to $100K+ within 6 months
  • Boosted ROAS to 6X across Google and Facebook ads
  • Grew the email list to over 8K active subscribers
  • Achieved a 40% increase in organic website traffic through SEO
  • Reduced cart abandonment rate by 25%

8X ROI Generated in 3 days using Black Friday Deals for a US E-com Brand

Skills and Deliverables:

Email Campaign Setup, Email Marketing, Email Marketing Strategy, Advertising, Email Communication, Display Ad, Paid Media, Product Listing Ad, Social Media Advertising, Facebook Advertising, Content Marketing Strategy, Advertisement, Social Media Marketing, Facebook Ads Manager, Facebook Pixel Setup & Optimization

My Role:

 lead their Social media and Email marketing campaigns.

Project Details:

  • Brief: USA Based E-com company
  • Industry: Automobile
  • Niche: Selling Carbon Fiber Parts and Accessories for Luxury Cars
  • Goal: Get consistent online sales using digital marketing

Client's Issues:

  • They were merely doing $10K/month on their Shopify store.
  • Not able to increase revenue from the Past 6 months
  • Trying to sell Premium products with an Ordinary marketing strategy
  • Not able to figure out Facebook Ads and Email marketing despite spending $12K/m on ads and agency fees.

Solution:

What we did:

  • Run engagement and Traffic Ads to increase Meta Pixel Learning
  • Warmed up the Email lists using Klaviyo to send emails in primary inbox (not in promotion, not in spam)
  • Segmented the audience in Cold, Warm, and Hot levels
  • Different Ads for different segments and Budget Optimization
  • Used OTOs and Upsells to increase Average Ticket Value(ATV)

Results:

  • The email list increased from 5K to 11K people. That’s 6000+ new subscribers
  • The client did their highest revenue in a single day of $52K during Black Friday Sales
  • Got almost 8X more orders in the Christmas and New Year’s sales.
  • Took their sales from 10K/m to 50K/m to 100K/m
  • Last month’s order increased to $200K (screenshot attached below), adding 700+ new orders.

Lead Generation for a Microsoft Backed Solar Company

Skills and Deliverables:

Google Ads, Lead Generation, Display Ad, Email Marketing Strategy, Social Media Lead Generation, Facebook, Facebook Advertising, Social Media Marketing, Solar Energy, Social Media Advertising, Facebook Ads Manager, Content Marketing Strategy, Email Marketing, Email Campaign Setup, Facebook Pixel Setup & Optimization

My Role:

I lead their Marketing team. Ad campaigns, Landing Pages and Emails

Project Details:

  • Brief: Microsoft Funded Solar venture
  • Location: Six African Countries
  • Niche: Selling Solar and Agri-tech Products to farmers and small businesses
  • Goal: To get consistent Leads and Sales using Digital marketing

Client's Issues:

  • Client was a strong believer of traditional marketing and thought Digital marketing won’t work for them.
  • Poor Sales techniques and conversion funnels
  • No Email marketing plan/ Facebook Ads Pla

Solution:

What we did:

  • Started traffic Ads by offering a decent discount and asking them to subscribe to our Newsletter
  • Checked and changed the Email Marketing setup then warmed the emails
  • Segmented the existing list of customers according to their purchase amount in the last 6 months
  • Created segments that automatically filtered the new and old emails based on their activity on the website.
  • Made sets of Hot, Warm, and Cold Audiences
  • Started sending nurturing emails according to the sets
  • Created festival, promotional and giveaway campaigns and sent them on occasions

Results:

Check out these amazing results my client achieved:

  • Generated 13K+ leads within six months
  • ROAS shot up to 5X
  • Regular Conversions
  • The email list increased to 11K+
  • Did 5 Million in Sales in 2022

Generated $120K in 60 days for an Australian Food Startup

Skills and Deliverables:

Email Campaign Setup, Email Marketing, Email Marketing Strategy, Social Media Advertising, Paid Media, Facebook Ads Manager, Content Marketing Strategy, Facebook Advertising, Facebook Pixel Setup & Optimization, Klaviyo, Email Communication, Social Media Marketing, Crowdfunding Marketing, Kickstarter Marketing, Crowdfunding Campaign

My Role:

I was the lead Marketing Manager who designed Facebook Ads & Emails

Project Details:

  • Brief: Australia based e-com company
  • Niche: Selling Reusable Pantry items to eliminate single use plastic from Australian households
  • Goal: Generate $25K in Pre Launch Phase using Kickstarter crowdfunding campaign

Client's Issues:

  • No Solid POA in hand
  • The Founders used to think “Boost Ads” will be enough to reach their funding goals
  • No Email marketing plan/ Facebook Ads Plan

Solution:

What we did:

  • Created a Marketing Plan for 30-60-120 Days
  • Designed Landing Page Funnels to gather leads
  • Created Facebook Ad Campaigns to generate Leads
  • Converted the leads using Email Marketing Campaigns

Results:

They were able to generate $120K in Pre Launch Sales within 60 Days.

Current Status:

Running successfully for the last 1.5 years, built a brand on Instagram and getting 7X ROI using Ads/Email marketing.

61% increase in revenue for a struggling jewelry brand in just 30 days

Skills and Deliverables:

Facebook Ads Managemet

Client Brief:

  • USA based luxury jewelry brand
  • Industry: Jewelry Ecom
  • Niche: Selling premium handcrafted jewelry via Shopify.
  • Goal: get consistent online sales using digital marketing.

Client's Issues:

  • Low sales despite consistent organic efforts
  • Ineffective Meta ad campaigns with high CPC and low ROI
  • Poorly defined audience segments for ad targeting
  • Lack of retargeting strategy to re-engage potential customers

Solution:

Meta Ads:

  • Conducted an in-depth analysis of previous ad campaigns to identify gaps and opportunities.
  • Refined targeting by creating custom audiences based on website visitors, past purchasers, and lookalike audiences.
  • Designed high-converting ad creatives featuring bold visuals, product highlights, and clear CTAs.
  • Focused on Instagram Stories and Facebook Carousel Ads to showcase products dynamically.

Shopify Integration:

  • Linked Shopify data with Meta for precise event tracking and conversion optimization.
  • Utilized Shopify’s purchase behavior data to create retargeting ads for cart abandoners and returning customers.

Scaling Strategy:

  • Launched test campaigns with low budgets to identify winning audiences and creatives.
  • Gradually scaled the ad spend on top-performing campaigns while maintaining profitability.

Retargeting Campaigns:

  • Set up retargeting ads to re-engage website visitors who didn’t convert.
  • Used limited-time discounts and product scarcity messaging to drive urgency

Results:

  • Increased revenue by 61% within the first month of campaign optimization
  • ROAS climbed to 7X on Meta ads
  • Achieved a 45% reduction in CPC through better audience segmentation
  • Recovered 20% of abandoned carts via retargeting ads
  • Attracted a significant spike in Shopify orders, driving sustained growth

Scaled ROAS From 0.35X to 3.19X in 30 Days for a Premium Car-Camping Brand

Skills and Deliverables:

Facebook Ads Manager, Paid Media Strategy, Ad Funnel Development, Customer Avatar Research, Ad Angle Creation, Marketing Psychology, Content Marketing Strategy, Email Strategy, Pixel Setup & Optimization, Performance Scaling

My Role:

I was the Lead Performance Marketer responsible for restructuring the entire Meta ads strategy, building customer avatars, and developing new high-converting ad angles and funnels.

Project Details:

  • Brief: A premium US-based car-camping and storage system brand.
  • Niche:High-end modular car-camping setups and mobile storage systems for outdoor enthusiasts, overlanders, and adventure travellers.
  • Goal:Revive a completely non-performing ad account and establish a profitable, scalable Meta ads strategy.

Client's Issues:

  • Spent over $80,000 in wasted ad spend with an average ROAS of only 0.5X

  • Team had lost confidence that Meta ads could work for their high-ticket product

  • AOV of $600, causing high cost per purchase and constant worry about profitability

  • Ads would stop performing after 2–3 days, with no system to maintain consistency

  • No defined ideal customer personas or strategic ad angles

  • Campaign structure lacked psychological triggers that drive action for high-ticket buys

Solution:

How did we help:

  • Understood their market deeply and conducted full customer avatar development
  • Created multiple buyer personas based on motivations, fears, and purchase behaviour
  • Developed psychology-driven ad angles using proven marketing laws (value asymmetry, loss aversion, desire amplification, social proof frameworks)
  • Rebuilt the Meta account with structured campaigns for prospecting, retargeting, and warm audiences
  • Optimised landing experience, creatives, and messaging to reduce drop-offs
  • Focused on trust-building storytelling, essential for $600 AOV purchases

Results (First 30 Days – Nov 2025):

  • ROAS increased from 0.35X → 3.19X
  • Number of monthly orders jumped from 22 → 89
  • Scaled ad spend from $8K/month → $18K/month while maintaining profitability

Current Status

The brand is now has a high-performing, scalable ad system, predictable acquisition, and fully developed customer personas. The brand is continuing to scale efficiently and has regained full confidence in Meta advertising as a long-term growth engine.